Goodware was founded in early 1987s for producing building green interior design material, started to produce PVC skirting board in 1987. After 30years of development has grown to become the pioneer in polyurethane (PU) building material industry in Taiwan. We do not only sell products, we also possess a complete team of research and development, production, business, and planning. We provide heart-warming customized services to satisfy the needs of our customers at home and abroad, and further, build the value of your space with our matured experience.

The Research, Development and Design Team of H&K provides a professional design with an experienced architectural background. We attempt in innovative and unique design, as developing exquisite building material is our drives to move forward. We can assist in project planning, development cooperation or division of work in the special project, so to increase the effectiveness and efficiency in case receiving. We also provide product customize service, in order to satisfy the special needs of our customers in different styles and materials. We consider sustainability as we initiate the selection of our materials, as to allow a positive cycle of the industry with decomposable materials.

H&K Goodware adapt the concept of a “channel”. We integrated comprehensive working projects and combined multi-production plants, to produce high-quality products. We have over 3000 pieces of exquisite interior design building material to provide a wide selection for our customers to complete their search of materials. With the coordination of global logistic service, our services know no boundaries. With a heart of mutual growth and progress, we share and exchange our industrial information.

Leading in the industrial standard of product density, in line with the environmental impact assessment (EIA) production standard at the national level, we insist that all products need to go through ten procedures of rigorous inspections. With solid raw materials and honest inspections, our unchanging commitment to quality is to each and every customers. Furthermore, through self-analysis and self-discipline, we strive to maintain a good example of the building material sector.

H&K value each and every customer who get in touch with us. We base our thought on “altruistic” as our starting point and hope that we can interact with a family. With warm and dedicated service to mutually assist in the completion of every project, we can improve the building material market together. We uphold the heart of “Giving back to the society what the society gave us”, and commit our never-ending social contribution from the corporate. H&K along the way, and always the same.

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History of H&K Goodware

1987: With GOOD WARE Brand, at the start-up stage, our couple founders started to sell decorative building materials, focusing on Polly skirting baseboard, supplemented by sub-type compound molding.

1989: Introduce DOS operation system for inventory purpose. Created the first ever computerized packing list in the traditional industry of Taiwan.
Began to hire staffs, and request to carry on the spirit of service, as to deliver the material to the designated location and floor.

1993: Sold “Lotus Brand Moulding”. The first exclusive 42 pages color catalog was published. Set up a large-scale warehouse and logistics center to provide faster service.

1994: Divided the business area in Kaohsiung into North Kaohsiung and South Kaohsiung. Began to research and develop Faux Wood Onlay product series. Authorize Dayang Building Material Company as dealer for Central Taiwan.

1995: Planned on establishing main warehouse in Daliao, Kaohsiung City. Went to Malaysia to discuss on the introducing and selling PU moulding in Taiwan City. Created the first ever “PU Moulding Sample Boarding” service in the industry.

1996: Applied and obtained 20 years of patent of “Faux Wood Onlay”. Established the main warehouse in Daliao, Kaohsiung City. Leading in moulding research and development. Formally imported containers of moulding from Malaysia for sale. Authorized Hesou Building Material Company as dealer for Northern Taiwan.

1997: Changed Plain Moulding’s length from 2 meters to 2.4 meters. Started to travel to Mainland China to do market study and further enhance production technology. Skirting board production technology transferred to Huachuan Factory, Shangqiu County, Henan Province.

1998: Company introduced institutionalized management and standardized operation. Employee family formed “Sisterhood” and dedicated in charity works. Invested in “Huangjia Art Factory”.

1999: Established branch in Tainan City. Taiwan experienced 921 Earthquake. Company officially devoted in charity works.

2001: Established branch in Taipei City. The first hardback edition catalog in Taiwan was published. Changed Moulding’s length from 6.6 inches to 8 inches, instantly lead the moulding market trends. Participated in the Taipei World Trade Building Materials Exhibition for the first time. Transformed accessories from FRP to PU, greatly improving the precision of product.

2002: Official Website was established. Recruited Lin Hanlong to our product research & development team. Introduced floor moulding for marketing.

2003: Initiated CAD disk for product.

2004: Expand scope of service and began to develop designer customer business. Established the brand: Beauty of East & West. Developed series of environmental decorative building materials. Introduced Mazal as the spiritual mark of H&K. Research and production plant was invested and established in Longgang Town Shenzhen City in mainland to have more direct access to the market demand and improve quality and devote more effort to meet customer requirements. Withdrew Mazal share from the plant, Longgang site dedicated to channel marketing and customer service. In December, South Asian Tsunami we called on staffs to donate.

2005: Set up Taichung branch. Introduced professional consultant to improve company competence.

2006: Promoted Environmental Campaign. Involved recycling into product development. ERP system went online.

2007: Practiced retrieve etiquette activity, service satisfaction had been improved. Introduced Classic art series and began to sell. Held 20th anniversary Thanksgiving feedback raffle. Taipei second warehouse was built.

2008: Establish demonstration site of Beauty of East & West in Qingnian Road, Kaohsiung City. In March, Former Vice President Annette Lu, had a been visit to the Taipei branch and selected mouldings for residence decoration. 20th anniversary celebration began and uniform changed and symbol became Goodware H&K.

2009: Enhanced employee benefits. Introduced Children education subsidy and scholarship program. Prepared for [Mazal Space, Designers Hall]. The third Taipei warehouse was built. Initiate the binder directory of Beauty of East & West. Mobilized the company’s human and material resources into Typhoon Morakot disaster. Fundraising and reconstruction for 88 flood disaster.

2010: In February, [Mazal Space, Designers Hall] was completed and initiated in Fujian Street, Kaohsiung City. [Mazal Space, Designers Hall] stands as an institution for relevant schools and organizations. Recruited US-educated designer Zhong Zhihao into product research & development team.

2011: Introduced “Distibutor” corporate identity system. All colleagues a made donation to 311 Japan Earthquake. All colleagues donated to help several DaAi TV engineers. Coordinated with the association of Republic of China interior building decoration professional technicians for the hold of [First National Interior Design Drawing Tournament]. Introduced H&K 【Journey to the West】 series enterprise mascot represents.

2012: In early January the new revision of the official website formally launched. January 15 newsletter -H&K Aesthetics Space Magazine released. January 15 Cherish & Grateful music feast was held in Kaohsiung City. In mid-January, Taichung Branch prepared to set up a second warehouse. In mid-January “H&K Digital Academy” online video application was launched. Education and training system was activated. Health Piggy Bank project established to perform, we developed from environmental protection to spiritual purification. Tzu Chi DaAi TV interviewed and broadcast Health Piggy Bank project and received enormous positive feedback. The first annual Thanksgiving dinner, in the form of Vegetable feast was held in Kaohsiung City. Our concept of environmental protection and healthy reservation gained warm response.

2013: Initiated Asia-Pacific operation site in China and set up a preparatory group, planning all the establishment matters. New ERP system set, service and efficiency were refined. Activated the correction of H&K pronunciation, changing from the mistaken 【Kuo】 to the right 【Kuei】. Set ultimate cooperate tone as public feedback. Visited Taingon primary school and donated supplies. Overseas trade department was established and ran. Asia-Pacific operation site was established in Dongguan.

2014: Pumpkin dome was applied on TK.Chu design firm in the Green City Peach. In July, Former Vice President Annette Lu, once visited the Taipei branch to select the decoration materials. Assistance to Kaohsiung City 81 Air Blasting disaster. Advanced an activity (Bamboo Bank) which to save daily money for charity works. English catalog was initiated. Official website was changed.

2015: Official website revision went on line. The Cancun Architecture Institute of Mexico invited Goodware to introduce the products. Participated the first Taiwan International Building Interior Design Exhibition. Flexible chair rail went on market.